Somjai  Phagaphasvivat, PhD,                      Asistant Professor                                          Faculty of Political Science                       Thammasat University

Samart  Powpaka, PhD, Associate Professor Department of Marketing                                       The Chinese University of Hong Kong,                 Hong Kong

Lage  Rosvall                                                Managing Director                                           Teknosell Business Consultant, Sweden

Karen  Shastri, PhD, Assistant Professor       School of Public Policy and Management        Carnegie Mellon University, U.S.A.

Kuldeep  Shastri, PhD, Professor                   The Joseph M.Katz Graduate School of Business, University of Pittsburgh, U.S.A.

Teay  Shawyun, PhD                                         Graduate School of Business                     Assumption University, Thailand

Ueychai  Tantha-obas                                 President                                                                  Riche Monde (Bangkok) Co., Ltd.

Gerard  Tocquer, PhD, Professor              University of Hong Kong, Hong Kong

Dirk  Vandenberghe, PhD                             Trade & Economic Commissioner                Embassy of Belgium,                                   Bangkok, Thailand

David  Watson, Senior Lecturer                          Faculty of Business & Economics                 Monash University, Australia

Nonglak  Wiratchai, PhD,                          Assistant Professor                                          Faculty of Education                                Chulalongkorn University, Thailand

Philip  C. Zerrillo, PhD, Professor         Department of Marketing                                        The University of Texas, Austin, U.S.A.
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Prof. Dr. Sak Onkvisit

on Research Methodology in Marketing

Sak Onkvisit is Professor of Marketing in the College of Business, San Jose State University.  He received his doctoral degree from the University of Kentucky in 1976 and formerly taught at Pennsylvania State University--Capitol, Illinois State University, and Northeastern Illinois University.  Professor Sak has published and presented numerous papers.  He has authored several textbooks, and his International Marketing:  Analysis and Strategy, published by Prentice Hall, has been widely adopted in the United States, the United Kingdom, Singapore, India, and the other countries.  His teaching and research interests involve the areas of international marketing, marketing research, consumer behavior, services marketing, etc.  He was a 1993-94 senior Fulbright scholar at Thammasat University in Bangkok and has taught in a number of countries.

       Direct competitors, quite often, do not differ much in terms of resources.  It is unlikely for a firm to gain market dominance through its production, accounting, and financial systems. Marketing skills are thus needed to achieve superior market performance.  Thammasat University is well known for its excellent marketing department, and its graduate marketing program is the dominant program of its kind in Thailand.  It has been quite a pleasure for me to be involved with the Master�s Degree Program in Marketing (MIM) and get to know the MIM staff and students. In general, students are eager to learn. Certainly, it is not easy for them to work and study while trying to have a normal family life at the same time

      It is not enough for Thailand to develop its economy; the minds of 

its citizens must also be developed--socially and ethically.  Hopefully, the MIM program will encourage its students to go beyond the focus on profit making and move also in the direction of social-cause marketing.  It is important that marketing practitioners are socially responsible citizens.  Marketing and social responsibility are not necessarily a contradiction.